Post by account_disabled on Dec 29, 2023 23:15:58 GMT -5
Conversion optimization (CRO) is a concept often associated with positioning. In good agencies, it is even an element of website positioning. Although it sounds foreign, it simply means making the customer's life easier and thus adapting the website to attract sales. What is worth knowing about conversion and what activities contribute to its acquisition? What is conversion optimization (CRO)? If you use Google Analytics, you must have encountered the concept of conversion. In Analytics, we set conversion goals, i.e. we define how Google Analytics should measure the success of our activities. I have seen different approaches to the issue of conversion and I certainly cannot agree with setting the time spent on the website as a conversion. At least not on the websites of clients who use internet marketing.
After all, for them, conversion must be a tangible success: sale WhatsApp Number List inquiry customer contact signing up to the subscriber list registration in the service opening an account etc. In the context of internet marketing, we assume that a conversion is a customer action that contributes to your profit. I think it's clear now why I don't consider a specific time on page a conversion. Although this conversion goal has its advantages - you can enjoy a large number of conversions, but what next? What is conversion rate? A goal's conversion rate is the ratio of the number of visits that convert to the number of total visits to the page. This is the percentage of users/visits that convert. In Google Analytics, you can also assign a monetary value to the conversion. Of course, it will usually be a conventional value, e.g. the average value of revenues from an acquired customer. This is useful when we can isolate different conversions and therefore different values depending on how close the user was to the sale.
Conversion measurement in Google Analytics As I mentioned above, conversions can be measured using Google Analytics. But first we need to determine what a conversion is for us. This may be, for example, reaching a page thanking you for submitting the form. Individual steps in the purchasing process can also be conversion goals. Thanks to this, we know which stage most users reach. We can set the conversion goal by entering the GA account administration (gear icon in the lower left corner). There we go to the Goals section. And we are faced with the choice of how and what the tool should count. Below is an example of the setting for the destination. analytics conversion rates visible Fragment of the e-commerce report view in Google Analytics. You will see everything, for example, on the GA demo account. Conversion in the online store - e-commerce module In an online store, the main goal is to sell. Google Analytics offers a slightly different solution than setting conversion goals.
After all, for them, conversion must be a tangible success: sale WhatsApp Number List inquiry customer contact signing up to the subscriber list registration in the service opening an account etc. In the context of internet marketing, we assume that a conversion is a customer action that contributes to your profit. I think it's clear now why I don't consider a specific time on page a conversion. Although this conversion goal has its advantages - you can enjoy a large number of conversions, but what next? What is conversion rate? A goal's conversion rate is the ratio of the number of visits that convert to the number of total visits to the page. This is the percentage of users/visits that convert. In Google Analytics, you can also assign a monetary value to the conversion. Of course, it will usually be a conventional value, e.g. the average value of revenues from an acquired customer. This is useful when we can isolate different conversions and therefore different values depending on how close the user was to the sale.
Conversion measurement in Google Analytics As I mentioned above, conversions can be measured using Google Analytics. But first we need to determine what a conversion is for us. This may be, for example, reaching a page thanking you for submitting the form. Individual steps in the purchasing process can also be conversion goals. Thanks to this, we know which stage most users reach. We can set the conversion goal by entering the GA account administration (gear icon in the lower left corner). There we go to the Goals section. And we are faced with the choice of how and what the tool should count. Below is an example of the setting for the destination. analytics conversion rates visible Fragment of the e-commerce report view in Google Analytics. You will see everything, for example, on the GA demo account. Conversion in the online store - e-commerce module In an online store, the main goal is to sell. Google Analytics offers a slightly different solution than setting conversion goals.