Post by account_disabled on Jan 6, 2024 2:03:40 GMT -5
The reasons vary. Portrayed in advertising are very different physically from reality. cited that they feel uncomfortable with the objectification and sexualization of women in advertising. do not like the image of the perfect woman that is constructed by brands. And it doesn't stop there. This problem became so serious that women stopped feeling impacted by advertising. According to research carried out by Think Eva , for of those interviewed, advertising awakens a feeling of sameness. were unable to remember advertisements that caught their attention. The fashion, beauty, automobiles and beer segments are the most cited as problematic in SPC's investigations.
Of these women want to see warrior women in advertising. want women Special Data portrayed without the unattainable beauty standard of cinema and television. They want to see dynamic women. When asked what characteristics they want in a woman in advertising, Think Eva discovered that of those interviewed want to see intelligent women and want to see independent women portrayed. If these data still fail to convince you, it is good for you to know that of women in the same research claimed to have interests in technology , but they feel that companies only target male audiences in their media. That is not just a question of adapting to the new times or being politically correct.
By making a mistake marketing to women, you are also losing a valuable audience with high consumer power. By the way, check out this great guide to internet safety for women . practical tips on what to do and what not to do when marketing to women Ok, by now you must have understood that communication for women needs to be done well. They are ordinary consumers and want advertising worth their money. But if you don't know where to start, here are practical tips. Stop seeing women as a niche Women are not a specific niche in the market. They are more than half of the Brazilian population and, guess what.
Of these women want to see warrior women in advertising. want women Special Data portrayed without the unattainable beauty standard of cinema and television. They want to see dynamic women. When asked what characteristics they want in a woman in advertising, Think Eva discovered that of those interviewed want to see intelligent women and want to see independent women portrayed. If these data still fail to convince you, it is good for you to know that of women in the same research claimed to have interests in technology , but they feel that companies only target male audiences in their media. That is not just a question of adapting to the new times or being politically correct.
By making a mistake marketing to women, you are also losing a valuable audience with high consumer power. By the way, check out this great guide to internet safety for women . practical tips on what to do and what not to do when marketing to women Ok, by now you must have understood that communication for women needs to be done well. They are ordinary consumers and want advertising worth their money. But if you don't know where to start, here are practical tips. Stop seeing women as a niche Women are not a specific niche in the market. They are more than half of the Brazilian population and, guess what.