Post by account_disabled on Mar 14, 2024 4:10:33 GMT -5
Dolce and Gabbana advertising: our ranking of the most beautiful commercials A week has now passed since the scandal that hit the D&G brand and we at Pop Up will certainly mention the scandal that hit the brand of excellence of Made in Italy in the world , but we also want to go against the trend: they certainly made a mistake but this does not take away from Dolce and Gabbana advertisements are always an example to all other brands operating in the Fashion and Luxury sector. In this Pop Up Magazine post we will show you the most beautiful Dolce and Gabbana commercials and we will at least initially mention the 3 mistakes made by the brand in China.
The Dolce and Gabbana scandal: the three marketing rules to remember Find Your Phone Number As we learn from Huffington Post , the fashion brand with its gaffe regarding the videos that appeared on social media that were supposed to be used to promote its event in Shanghai, made three mistakes that should never be made in the world of marketing , which we summarize as follows: Studying the target in an advertising campaign. In this case the main mistake made by D&G was that of not studying the tastes of the Chinese population and their attachment to traditions (which were in their own way offended in the videos in question); A global strategy with local capillarity. The tone of voice of the videos was incorrect: Italians have a different sense of humor than Chinese people and this must be taken into account when broadcasting an advertising video; Social Media: a channel for professionals, not a game.
It is necessary to invest in Social Media professionals to create social media campaigns and manage Crisis Management situations like this; Having said this for the record and to keep you updated on what happened to the brand last week, we are now going completely in the opposite direction, showing you our ranking of the top Dolce and Gabbana advertisements, which made many of its fans fall in love with the brand. Dolce and Gabbana Parfum commercial, 2003 One of the most beautiful commercials created for D&G Parfum was the one from 2003, set in the Sicily of the past, perhaps in the 50s and 60s, where a beautiful Monica Bellucci suddenly loses her husband. The commercial begins in her house, in an atmosphere of mourning, where she meets by chance a Sicilian " little boy " with whom there seems to be the fire of passion. The commercial was well directed by Giuseppe Tornatore and fits into the period in which Bellucci was famous as a femme fatale , having played Malena in the cinema (year 2000).
The Dolce and Gabbana scandal: the three marketing rules to remember Find Your Phone Number As we learn from Huffington Post , the fashion brand with its gaffe regarding the videos that appeared on social media that were supposed to be used to promote its event in Shanghai, made three mistakes that should never be made in the world of marketing , which we summarize as follows: Studying the target in an advertising campaign. In this case the main mistake made by D&G was that of not studying the tastes of the Chinese population and their attachment to traditions (which were in their own way offended in the videos in question); A global strategy with local capillarity. The tone of voice of the videos was incorrect: Italians have a different sense of humor than Chinese people and this must be taken into account when broadcasting an advertising video; Social Media: a channel for professionals, not a game.
It is necessary to invest in Social Media professionals to create social media campaigns and manage Crisis Management situations like this; Having said this for the record and to keep you updated on what happened to the brand last week, we are now going completely in the opposite direction, showing you our ranking of the top Dolce and Gabbana advertisements, which made many of its fans fall in love with the brand. Dolce and Gabbana Parfum commercial, 2003 One of the most beautiful commercials created for D&G Parfum was the one from 2003, set in the Sicily of the past, perhaps in the 50s and 60s, where a beautiful Monica Bellucci suddenly loses her husband. The commercial begins in her house, in an atmosphere of mourning, where she meets by chance a Sicilian " little boy " with whom there seems to be the fire of passion. The commercial was well directed by Giuseppe Tornatore and fits into the period in which Bellucci was famous as a femme fatale , having played Malena in the cinema (year 2000).